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Starting Young

Some coaches find that successful fundraising starts at the very beginning.

By Kenny Berkowitz

Kenny Berkowitz is an Assistant Editor at MomentumMedia Sports Publishing.

At Lebanon (Ohio) High School, Athletic Director Dave Brausch helps prepare his all-sports booster club for the future by asking parents of elementary school and middle school athletes to join.

"I try to work from the ground up, getting parents excited about the booster club when their kids are young," says Brausch, who is also the Head Football Coach at Lebanon. "As early as first grade, parents know what goes into our program. We've been able to get them involved in our booster club very early in their children's lives, and we're now starting to see those benefits."

As the father of four young children, Brausch spreads his message by networking with other parents and using word of mouth. Having the additional volunteers helps him lighten the load, and it keeps his boosters from burning out. At the same time, it establishes a broader base for his club, builds a sense of community, and fosters a sense of identity for parents whose children are still years away from competing at the high school level.

"With our Pee Wee organizations helping out at some of our high school events, we've basically got a 12-grade effort in our booster club, instead of the four-grade effort that you see at most schools," says Brausch. "They work our Friday night football games knowing that when their kids get to high school, the next generation of Pee Wee parents will help them out."



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