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It's All In The Cards

The Steamboat Springs Booster Club in Colorado kicks off its fundraising ventures every year with the sale of its Steamboat Sailors Gold Cards. The $20 cards contain discounts to restaurants and retailers from the Steamboat Springs area. The fundraiser grossed nearly $25,000 last fall thanks to the efforts of the schools' football, volleyball, soccer, and cheerleading teams.

By Elizabeth Flaharty
President, Steamboat Springs Booster Club, Steamboat Springs High School
Steamboat Springs, Colorado

Our booster club does three main fundraisers per year. Things have changed a little bit this year because of Title IX and Colorado High School Activities Association (CHSAA) regulations. Fundraising will be equally divided between boys and girls so it's fair and equitable.

So all of the fundraising has to be approved by Athletic Director Luke DeWolfe and administered through the club. In all, the Booster Club helps fund 37 clubs, activities and sports.

In the fall we start off with the Steamboat Sailors Gold Cards and generally it's the football and volleyball teams that sell them. This year the cheerleading team and boys soccer team also sold them.

We kick off the fundraiser in mid-August, before school starts, and sell them for a week or two before we have what we call 'Blitz Day', a Saturday, where from from 2 p.m. to 4 p.m., athletes walk around downtown Steamboat Springs with the cards and sell them.

The football and volleyball teams grossed $10,000 each. The boys' soccer team made $3,200 and the cheerleading team made $800. All of the money goes to each sport's individual fund, less the 15 percent that goes to the Booster Club.

We work with a company called Adrenaline Fundraising for the cards. We've been dealing with them for about 10 years and they've been great to work with. We have a representative, Anne Coequyt, who handles all of the legwork. She goes to all of the local businesses and calls and emails them to see if they would like to participate.

Usually we have about 20 businesses on the cards that provide a discount of some sort. For instance, we have a new store in town called Ciao Gelato, that sells Italian sandwiches and gelato. The offer a 20 percent discount off your total bill when you show them your Sailor Gold Card.

We sell the cards for $20 and keep 40 percent of the profits with the rest going to Adrenaline for printing costs, etc. They look like a credit card and this year it has a picture of our school on it. And all of the businesses are listed on the back of the card.

They're good cards and offer great value. I use mine regularly and I save a lot of money. I can generally get lunch for about $5.

We have a lot of families in town who are familiar with the cards and buy them every year. People are always asking for them. We advertise in the local newspaper when they will be available so that people are ready for them.

Sometimes the paper will give us a free blurb but we pay for a larger ad. We also use an e-newsletter through the school with a section called Booster Bits to inform people about our fundraisers. is brought to you by a recognized and established name in the school athletics arena, MomentumMedia—publisher of Athletic Management, Coaching Management and Training & Conditioning magazines.