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Welcome to FundraisingForSports.com

Welcome to the first website specifically for sports booster clubs! We're pleased to provide the following resources to help you raise money for your athletic teams:

Testing a New Approach

Rather than sticking solely with traditional methods, the Brookline (Mass.) High School boys' tennis and co-ed alpine ski teams decided to give a fundraising company's mattress sale a try.


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Generate Excitement

By using temporary tattoos, beads, and other spirit items offered by Team Dynamics, the athletic department at Southern Alamance Middle School (Graham, N.C.) has boosted enthusiasm for its events. 


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Webinar Provides Fundraising Solutions

Scoreboard company to present webinar on fundraising in September.


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Fit to Print

Have you ever thought of using calendars, posters, catalogs, and greeting cards as fundraisers? With little fundraising experience on their own, high school boosters in Alabama, Hawai'i, and Washington, were able to turn a healthy profit while raising their program's profile in the community.


By Del Williams


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Wide Open Spaces

Billboards come in all shapes and sizes, and at Vintage (Calif.) High School, Head Track and Field Coach Brian Pruyn realized that a set of small advertisements might be enough to help him overcome the hurdles of buying new equipment for his program.


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On the Block

In a typical year, the West Branch (Iowa) High School All Sports Booster Club raises about $28,000 for equipment and facilities. In 2009-10, by adding a few new ideas to their time-tested favorites, boosters surpassed their old record by $5,000.


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Road Rules

In Troy, N.C., the West Montgomery High School Athletic Booster Club has been hosting a demolition derby for the past 26 years. And along with raising thousands of dollars through entry fees, concessions, raffles, and parking, they've established a tradition of keeping the event safe.


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Right Place, Right Time

When should your athletics booster club start building an endowment? Whether you're working to support a public or a private school, Mal Scanlan, who's helped raise millions of dollars as a development officer at Cretin Derham Hall in St. Paul, Minn., has a one-word answer: now.


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Five Tips for Hosting a Spaghetti Dinner

Boosters at Pioneer High School in Ann Arbor, Mich., ought to know a thing or two about hosting a spaghetti dinner--after all, they've been doing it for 28 years. In this article, the football booster club president and head football coach share their keys to success.


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Title IX Questions & Answers

How does Title IX affect booster clubs? What are the most common pitfalls? Rhonda Blanford-Green, Assistant Commissioner Equity Liaison for the Colorado High School Activities Association, explains how high schools can stay on the right side of the law.


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The Importance of Organization

At St. Helena (Calif.) High School, boosters take pride in their annual Fajita Fest, which can raise as much as $40,000 in a single evening. How? The three most important ingredients, says President Darrell Quirici, are planning ahead, keeping accurate records, and creating an effective organizational structure.


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10 Tips for Running Concessions

In her first year coordinating concession stands at Mahomet-Seymour (Ill.) High School, Julie Clapper relied heavily on the experience of people around her--including her children. In this story, she shares her advice on managing a booster club's most consistently successful fundraiser.


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How to Start an Annual Fund

Before you can launch a major campaign, you need to build an annual fund. And whether you're raising money for public or private schools, alumni are the key to getting the support you need.


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Holding a Rock Concert

After years of diminishing attendance at deejay dances, athletic boosters at Neenah (Wisc.) High School needed another source of revenue. Taking a chance, they opted to host the school's first rock concert--and started a tradition.



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Harnessing the Power of Social Media

It doesn't cost anything for your athletics booster club to set up an account on Twitter, Facebook, or YouTube. In just ten minutes, your program can start creating a buzz for events, reaching out to donors, driving ticket sales, and building a new sense of pride.


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Five Tips for Boosting Communications

With potential donors steadily bombarded by messages online, over the telephone, through the mail, and on television, high school athletic boosters need something special to make their pitches stand out.


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How to Partner with Your Local Supermarket

Whether you buy your food in a mom-and-pop store or a national chain, your local supermarket is a logical partner in your search for booster club support. Demonstrating a commitment to customers is an essential part of a grocer's mission, which is why C&R Supermarket's Brooke Foster took the lead in raising funds for high school athletics--and why she thinks her giant sub fundraiser could work in your town, too.


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Planning for Success

Mastering the art of fundraising has become an essential part of athletics. Whether you're keeping your budget from falling into the red or adding something new to your program, the need for money is greater than ever. Raising money is like competing as an athlete. It involves preparation, skill, and follow-through. All three are necessary, but the most important is preparation. As coaches say, championships are won in the preseason. It's the same with fundraising. You can't succeed without a good plan.

 


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The Complete Package

The Orange County (Fla.) Public Schools system is the 10th largest public school district in the United States. It features 19 high schools, approximately 48,000 high school students, and 174,000 students district-wide. In these tough economic times, the district decided to use these numbers to help the ones in the budget, and has set up a sponsorship program built around online advertising, communication advertising, and athletics.


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Greening Electronics

In a switch from traditional door-to-door sales, a softball coach in Riverside, Calif., launches an electronics recycling drive. His secret? A Dallas-based company that resells and refurbishes used cell phones, digital cameras, Gameboys, and MP3 players, helping schools raise thousands of dollars in the process.


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How to Budget a Tournament

Have you ever thought about hosting a tournament, but weren't sure if it was a good idea? David Hoch, Athletic Director at Loch Raven High School in Baltimore County, Md., outlines a winning strategy for turning your tournament into an effective fundraiser.


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Personal Touch

Matching donors with specific student-athletes can yield many benefits—as long as you are aware of the compliance risks.


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Vetting Vendors

Any fundraising plan of attack must include recruiting volunteers. They are the heartbeat of a fundraising project. Their enthusiasm for the project is contagious to others inside and outside the operation. But it takes only a few negative or mismatched volunteers to wreck the atmosphere of success. In big projects, volunteers must deal with donors, and their ability to do that can be paramount to success or failure.



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Cashing In

From food sales to annual auctions, any fundraising project has the potential to be successful. The keys are understanding your resources, coming up with a strategic plan, and keeping volunteers motivated. In this article, a longtime coach and fundraiser explains what he's learned over the years.



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Simple Solutions

Mary Kamps is a member of Friends of the Stadium, a subcommittee of the 501(c)3 Horseshoe Club, a non-profit athletic booster club serving the Barrington (Ill.) High School, located in the northwest suburbs of Chicago. The Friends of the Stadium are overseeing the $1.1 million fundraising campaign for the high school's Barrington Community Stadium and so far have raised half that amount in just five months. The group has been successful in part because of its well-organized fundraising proposal. Kamps offer several tips on how your booster club can create its own proposal.



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Meeting Youth Needs

Executive Director Laurie Kumerow of the Forest Lake (Minn.) Area Athletic Association discusses how the association worked with local community members and leaders to develop its $4.6 million sports complex.



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A New Twist on Fundraising

It's not often that grown-ups get to play with their food and raise money at the same time. Companies like Fun Pasta Fundraising have helped booster club members do just that by providing fundraising programs that focus on healthful culinary delights with a few creative twists—quite literally.


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Opening an Online Store

In retail, they say location is everything. This athletic director found a perfect place to move his school store: online.



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Fundraising Can Be Music to Your Ears

CharityCDs.com is a relative newcomer to sport fundraising. The company is a subsidiary of the Custom CD Corporation, one of the world's leading branded music producers. CharityCDs.com provides schools, youth groups, and community organizations with two distinct approaches to fundraising through CD compilations that feature top artist recordings. These compilations can serve as donor recognition rewards or by selling the CDs for a profit.


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Keeping Your Eye on the Ball

When it comes to fundraising, it's important to keep your eye on the ball. It's critical to take every opportunity to promote the reasons why your group is raising money. Three out of four parents who supported a product fundraising program last year were told how the money would be spent, according to a recent consumer survey commissioned by the Association of Fundraising Distributors and Suppliers (AFRDS). Furthermore, nearly one in three parents reported that knowing the fundraiser's goal influenced them to purchase more products.


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Better Fundraising Starts with Brand Management

With school budgets tightening up, fundraising is increasingly important. Before thinking about dollars, it makes sense to evaluate your school's fundraising strategies. Which programs raise the most money and raise your school's visibility in the community? Consider how professional teams tackle this issue: they sell their brand.



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Membership Makeover

In December 2006, Harlan Miller, President of the Centerville (Ohio) Elks Quarterback Club, talked with FundraisingForSports.com about how the group's successful phone-a-thon helped convince its school board to fund the high school's new synthetic turf system. (This interview may be read online, titled "Phone a Friend".)


Miller now discusses how the Elks Quarterback Club widened its identity within this community located between Cincinnati and Dayton, starting with development of a membership drive. Through the Elks' enormously popular incentive packages, the quarterback's club has expanded its volunteer base to more than 140 members strong.



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Pass Go, Collect New Donor

Uncovering new donors requires thinking about the fundraising game in a systematic way. It also means leaving no stone unturned.



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Digitizing Fundraising Opportunities

"Going digital" has been the market trend recently. Consumers can buy high-definition televisions, cameras, radio broadcasts, and now, fundraising and team-spirit items such as digitally printed banners.



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Community Fundraising Venues

It's not uncommon for sports booster clubs to solicit businesses and organizations for financial support. In Thousand Oaks, Calif., however, one corporation is turning the tables and creating a new fundraising venue for local booster clubs to cash in on.



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A Garden Variety Fundraiser

This past year Flower Power Fundraising helped thousands of schools, churches, marching bands, sports teams, and other civic organizations raise millions of dollars selling guaranteed-to-bloom flower bulbs and plants.




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Creating a Synthetic Turf Budget

One of the most comprehensive capital improvement projects a school can undertake is the installation of a synthetic turf system. Cost is a major factor in these decisions, but other elements require at least as much attention when the time comes to design a system that meets the needs of the athletic department, school, and community at large. Researching these factors can take several weeks—and as we talk to Bruce Lemons, President of Foresite Design, Inc. in Berkley, Mich., doing that homework can make all the difference.



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Maintaining Your Appeal

Mike Lafferty, CAA, has been the athletic director at Dulaney High School (Md.) for the last nine years and has been an educator since 1974. He teaches numerous leadership training program courses (LTC) at the national and state levels, including the NIAAA's LTC 516, "Administration of Physical Plant Assets and Facilities Management," which covers the topics of facility planning, funding, develop design, and needs assessment.


During the NIAAA's December 2006 National Conference, Lafferty presented "Curb Appeal: Facility First Impressions," which discussed the impacts a facility's appearance has on the development and success of sports programs and student-athlete performances. He has first-hand experience on this subject, having coached football, wrestling, soccer, and lacrosse, serving as a physical education department chair, and working with booster clubs on major capital campaigns, such as his current project of overseeing a complete stadium-improvement.



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Adding Luster to Your Facility Plan

Mike Lafferty offers four easy tips on how to increase your athletic facility's curb appeal.



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Recipes for Success

Trading recipes is a time-honored tradition that goes back for generations—which is why cookbooks are popular fundraisers for school organizations. To gauge their popularity is like gauging the popularity of story telling, eating dinner with the family, or spending time with friends. People enjoy sharing their traditions. And likewise, people enjoy reading through the recipes and incorporating these meals into their own family's repertoire. The community cookbook is a lasting keepsake that brings friends and families together through good food.



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Boosters Turn on H.S. Coach

By R.J. Anderson, Assistant Editor at MomentumMedia Sports Publishing.

Ask Dan Caponi, Head Coach at Baldwin-Whitehall High School in Pittsburgh for advice on working with booster clubs, and you will hear a very long, frustration-filled story. When he gets to the end, the take-home message will be clear: make sure your school covers all its bases when it comes to booster club oversight.


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How the Role of Fundraising is Transforming Athletic Departments

Contributed by Cynthia McMannon, CMAA

Cynthia McMannon is the Assistant Executive Director of Finance and Human Resources of the Arizona Interscholastic Association (AIA). She recently spoke at the 37th Annual National Conference of High School Directors of Athletics about how the role of "athletic director" is evolving, requiring additional management skills, higher levels of interaction and communication, and expanded relationships with many groups and individuals. During her presentation, she pointed out how fundraising is part of this evolution.


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Q&A: Knowing Your Logo

by Danielle Catalano

At the 37th Annual National Conference of High School Directors of Athletics, James Perkins, Jr., of Pike Township (Ind.) discussed the purpose of logos and how communities identify with them, during his workshop, "Designing and Trademarking School Logos".


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Functional Fundraising

Contributed by the marketing staff at E.P. Enterprises

As the year begins anew, some sports programs are taking an alternative approach to fundraising: incorporating team equipment functionality with school spirit.


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Fundraising Through Event Booklets

How new technology creates a new breed of event program booklets.
from the staff at eNarratives, LLC


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Develop a Fundraising Philosophy

Developing a fundraising philosophy is one way to ensure your sports booster club fundraising success.

with Cynthia McMannon, CMAA


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How To Make Magazine Fundraising Work for You


Alumni- and Donor-Brick Fundraisers

Donor and alumni brick offer ways to increase school pride—and revenue.

by Brick Markers™ USA, Inc.


Read the Full Story "Alumni- and Donor-Brick Fundraisers" »

Seasonal Fundraisers

by the staff of Wreathfundraiser.com and Dinihanian Floral Products, Inc.

For booster clubs looking for unique seasonal fundraisers, consider holiday decorations.


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Rethinking Fundraising for New Levels of Success

by Joseph Heilner, Vice President of Smart Circle Fundraising™

Don't forget the positive impacts that competitive pricing has on fundraising.


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A Dropped Ball

What to do when boosters don't complete a job.
By Kenny Berkowitz - Assistant Editor at MomentumMedia Sports Publishing.


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Booster Club Workshop 101

By Danielle Catalano - writer for FundraisingforSports.com.

While figuring out a way to pay off its athletic facility debt, an Oregon high school creates a booster club workshop to help others—while helping themselves—learn how to fundraise better.


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Bottled-Water Fundraisers

Bottled water can be a healthy and profitable alternative for fundraising.
The staff at Fundraising.Com has provided the following fundraising tips.


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Don't Throw Away That Empty Cartridge

Recycle inkjets for cash: How booster clubs can use ink-jet recycling programs to generate funds.

By the staff at Empties 4 Cash


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Donor Recognition Boosts Capital Campaign Results

Remember the magic words: please and thank you.

By Kimberly Reynolds
Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


Read the Full Story "Donor Recognition Boosts Capital Campaign Results" »

Fundraising Fraud

What booster clubs can do to protect themselves against fundraising scams.
By Danielle Catalano - writer for FundraisingforSports.com.


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Fundraising Fundamentals

Fundraising success is all in the fundamentals.

By Kimberly Reynolds
Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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Fundraising Publicity

Publicity is what increases community awareness of your fundraising needs.[/SYN]
By Kimberly Reynolds
Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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Fundraising Responsibilities of a Board Member

Approaching a Potential Board Member
The staff at ProfitQuest.com has provided the following fundraising tips.


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Guidelines to Prevent Common Fundraising Mistakes

A Peer Q&A on common mistakes made in fundraising and advice on how to prevent them.
By Danielle Catalano
Danielle Catalano is a writer for FundraisingforSports.com.


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How To Create a Structured Booster Club

Dave Hunter, Athletics and Activities Director at Brookwood High School in Snellville, Ga., is the owner and president of Hunter Athletic Consulting, a firm that specializes in providing fundraising advice for high school athletic programs. His company has helped school districts raised over $3 million throughout north Atlanta. The following interview provides tips for structuring booster clubs to be successful.

By Danielle Catalano
Danielle Catalano is a writer for FundraisingforSports.com.


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How To Find a Corporate Sponsorship

Juliene Hefter, Deputy Director of the Wisconsin Park and Recreation Association, talks about how booster clubs can obtain—and maintain—corporate sponsorships.

By Danielle Catalano
Danielle Catalano is a writer for FundraisingforSports.com.


Read the Full Story "How To Find a Corporate Sponsorship" »

How To Make Naming Rights Work for You

Tips on how to use naming rights properly to maximize donor appeal.
By Cynthia McMannon
Cynthia McMannon, CMAA, is the Assistant Executive Director of Finance and Human Resources at the Arizona Interscholastic Association (AIA).


Read the Full Story "How To Make Naming Rights Work for You" »

How to Say Thank-You

You can show donors you appreciate their gifts with a thank-you note. Or you can dazzle them with a unique and personal expression of gratitude.

By Kenny Berkowitz
Kenny Berkowitz is an Assistant Editor at MomentumMedia Sports Publishing.


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How To Select the Ideal Fundraising Program

Several tips on what to look for when selecting a fundraising program.
The staff at eFundraising has provided the following fundraising tips.


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Merchant Plan

A merchant plan is a step-by-step outline beneficial to both sponsors and those fundraisers.

By Kimberly Reynolds
Kimberly Reynolds is the author of "Fundraising Success" and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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Nut-Tritious Fundraisers

Peanuts can be a healthy fundraising alternative.

By the marketing staff at Bertie County Peanut, a family-owned company that has been growing and selling peanuts in Bertie County, North Carolina for over 100 years.


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Organizing Your School Fundraiser

Plan ahead and have more fun.

By Kimberly Reynolds

Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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Selecting The Right Fundraiser: Part 1 - Ideas

This is the first part of a two-part series report on selecting the right fundraiser for booster clubs.

By Kimberly Reynolds

Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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Selecting the Right Fundraiser: Part 2 - Criteria

The second part of a two-part series about selecting the right fundraisers for your club. This section focuses on evaluating criteria.

By Kimberly Reynolds

Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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Set the Right Goals

Don't discourage your boosters with lofty goals.

By Kenny Berkowitz

Kenny Berkowitz is an Assistant Editor at MomentumMedia Sports Publishing.


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Starting Young

Some coaches find that successful fundraising starts at the very beginning.

By Kenny Berkowitz

Kenny Berkowitz is an Assistant Editor at MomentumMedia Sports Publishing.


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The Follow Up

The key to continued fundraising success is to follow up afterward.

By Kimberly Reynolds

Kimberly Reynolds is the author of Fundraising Success and maintains her Web site, Fundraising Ideas for Fundraisers, at: www.fundraiserhelp.com.


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FundraisingForSports.com is brought to you by a recognized and established name in the school athletics arena, MomentumMedia—publisher of Athletic Management, Coaching Management and Training & Conditioning magazines.